Overview Segmenting B2c Markets Marketing Essay

Overview Segmenting B2c Markets Marketing Essay Over the years, the traditional face of marketing has changed. Whilst organisations recognize that they can no longer take their customers loyalty for granted, and need to adopt ongoing marketing strategies to stay ahead of their competitors (A general review, 2006, p. 23-25). Consequently, the target and strategy are crucial for a companys marketing. The company aims to bring a new brand of multivitamins called Supreme to the market. The product range includes Multivitamin and Iron, Multivitamin and minerals, Zinc, Cod Liver Oil, Effervescent Vitamin C, and Evening Primrose Oil. These different Multivitamins were identified through initial market research undertaking with the proposed target market. Indeed, it needs a detailed analysis for the segmentation and targeting process in order to reach the affluent end of the market. Therefore, it must be focus on the strategy such as segmentation, the differences between B2C and B2B for segmentation processes; the marketing phrase of targeting and how to make a segment and target market for the new range of products. Market segmentation is the process through, which consumers needs and desires, purchasing behaviour and buying habits are identified in order to divide the overall market for certain products into several consumer group market segments. Mass production, mass communication, technology, globalisation has helped create larger and lucrative potential markets. Organisations do not have the resources to or the inclination to be a single force within a loosely defined market (Brassington and Pettitt, 2006, p.193). The whole market can be seen as an orange, each segment of the orange represents a different market based upon geographic, demographic, Geodemographic, psychographic and behavioural similarities. According to the geographical factors for consumers segmentation, is where the geographical position and geographical environment variables to segment the market. Because in different geographic environments customers may have different needs and preferences for the same kind of products. According to statistics, personality factors subdivision is by age, sex, occupation, family income, family, life cycle, race, religion, nationality, variables, thus the market will be divided into different groups. Additionally, geodemographic combines demographic and geographic information together to help organizations know where the customers are and how many people there are. And then, the psychological factors, groups consumers according to their life style, personality, purchasing motivation, attitude, on different variables subdivided into the different groups. At last, the behavioural factors subdivision is that according to the consumers to purchase or used a commodity of time, purchase quantity, purchase frequency and the brand loyalty variables to segment market. segmenting B2B markets Business to business (B2B) segmentation is focused on the organization and the individual buyers. Macro Segmentation is based on the characteristics of organisations and the broader purchasing contexts they operate within. It assumes organisations will exhibit similar patterns and needs, reflected by their same buying behaviour. Bases used for macro segmentation are easily obtained from secondary information and grouped into two main categories which are organisational characteristics and product or service application. There are three organisational characteristics which are size, location and usage rate. Generally, the size of an organisation can make a difference in suppliers and purchasing. Organisations may sell according to the geographic concentration of the industries to serve. Additionally, the quantity of product purchased can categorise the difference in potential customers. Product or service application is the second group of segmentation based on acknowledge that the sa me goods can be used in many different ways. Looking at customer groupings within specific industries defined by standard industrial classification (SIC) codes. The SIC codes help identify sectors with a greater propensity to use particular products for particular applications. For example, glass has many uses to the motor industry.furthermore, Micro segmentation within macro segment a number of smaller micro segments may exist (Brassington and Pettitt, 2006, p.195).To focus on these, the organisation needs to have a detailed knowledge of individual members of the macro segment; while their management philosophy, decision-making structures, purchasing policies and strategies and their needs and wants. Much Information on these can come from published sources, past experience of potential buyer, sales force knowledge and experience, word-of-mouth, or the first hand from potential buyer. Overall, it has a number of ways to be able to segment business to business market to relate the n ature of product sold and the buying organisation. segmenting B2C markets In B2C (business to consumer) markets, there are five main categories of segmentation which are defined geographic, demographic, geodemographic, psychographic and behaviour based. Between them, they cover the full range of characteristics, such as descriptive, measurable, tangible or intangible, relating to the buyers lifestyle and the relationships with the product (Brassington and Pettitt, 2006, p.220). Geographic segmentation, it can be defined as the location for the consumer and based on the regional variables like region, country, city, climate, population density, and traffic. Demographic segmentation variables include age, gender, race, income, family lifecycle, occupation, education, religion, socioeconomic and nationality. Many of these variables have standard categories for the consumers values. Geodemographic segmentation is based on the analysis of people by where they live (Sleight, 1997, p.16) and combines geographic and demographic information together. Psychographic segmentation involves intangible variable such as lifestyle, activities, attitude, interests, values and opinion of the potential customer. Behavioral segmentation is based on actual customer behavior or the individuals relationship with the products. Some variables include benefit sought, end use, usage rate, brand loyalty, buyer readiness, price sensitivity and occasions. All the relevant characteristics from these five categories are suit for the market to segment. 2.4 targeting The target market is identified through market segmentation organisations provide appropriate products and services to meet the needs of customer or several sub-markets. There are three types of targeting for marketing mix strategies which are undifferentiated strategy, differentiated strategy and concentrated strategy. Firstly, the undifferentiated strategy approach is the demanding of the three approaches that assume the whole market is one great homogeneous unit without differences individuals in the market. Secondly, the differentiated strategy contains the development of a number of individual marketing mixes, each of them serve the different segment (Brassington and Pettitt, 2006, p.212). Finally, the concentrated strategy is the most focused approach and involves serving one specific segment. It can lead to detailed understanding of the target segments needs and wants. Discussion The differences between B2B and B2C on the segmentation The B2C markets have some similarities with B2B segmentation. However, the main distinction between both approaches is that a consumer purchases on emotion and a business purchases on logic, although they both selling a product or a service to the individual or groups, the marketing is difference for business to business (B2B) and business to consumer (B2C). The B2B market relies on very different sales strategies to be successful than the business to consumer market because the B2B sales market very relies on relationship selling and the sales can obtain in a longer term sales cycle than B2C(business to consumer) sales. The main difference is that consumer segments always much larger in terms of number of potential buyers. Consumer segmentation also bases on the buyers lifestyle and context because of most consumers purchases fulfill high-end needs rather than simply functional ones (Brassington and Pettitt, 2006, p.197). Certainly, they also have the difference segmentation for their different marketing. By the previous analysis of B2B segmentation, its divided into macro and micro variables or bases. Macro segmentation is the whole market share common general characteristics which have three characteristics are size, location and usage rate; micro segments based on differences in specific buying characteristics. In contrast, in consumer markets, in other words, it is B2C market; five main categories of segmentation are defined as geographic, demographic, Geodemographic, psychographic and behaviour. Thus they can divide into different aspects to segment the B2C market. For example, age, according to the age level to segment the market because these different kinds of multivitamins for different age level have different efficacy. Such as children need iron and zinc, multivitamin and minerals for teens and young, effervescent vitamin C for middle and cod liver oil and evening primrose oil for elderly. In addition, the gender and education level as target. Like high school, college and university, on the different level of studying they need different nutrients to supplement. Furthermore, not the same level of income for the individuals also can decide the different markets. Such cod liver oil and evening primrose oil is much expensive than the other multivitamins. Additionally, ethnic or religious background also can act as a basis to segment a market. Like as some religions cannot consume cod. Moreover, the family life cycle also is a point to have the market. For example, newly married, married for 10 20 years, with or without children. Overall, they both have different property to have the way to segment the market they needed for B2C and B2B. At the end, all the multivitamins products will have the appropriate market in the small groups to sale because of the market have segmented different layer based on the market segmentation standards. segment the market for the new multivitamins It is suggested that two main strategies to segment and target the market for the new multivitamins. One is the brand strategy and another one is the pricing strategy. Firstly, As Ruvalcaba and Elkes (2008) suggest: we have to find a way to diverge from others, to differentiate your offering through your branding work so that the offering stands out as relevant and superior in value to a clear target market. The brand is to give owner produce value-added of intangible assets, it could be used to separate with other competitors products of name, terminology, symbols or design and their combination, value-added source from the products impression of consumer heart formed. Businesses that are at the top of consumers minds have a high market share. Consistent, creative advertising will get the business top of mind awareness (TOMA RESEARCH, 2010). Brand awareness refers to the strength of a brand presence of a brand in the memory of a consumer. Brand awareness can create a reason to buy as well as a basis for a customer relationship (Aaker McLoughlin, 2007). For example, according to the brand awareness and radiation region, the new products can be divided into areas brand, domestic brands and international brand thus the new products have the different market in the geographic area. For multivitamins, the key proposition of the supreme brand is healthy. The main elements of the proposition include the kinds of multivitamins that different populations needed and keep healthy. Moreover, supreme follows a strategy of product innovation, in order to achieve a long term objectives. It takes the form of timely new product launches to enable the brand to more closely meet the needs of different types of consumers in different areas. Secondly, pricing strategy is another popular strategy which utilize for marketing. The limited use of pricing as a strategic tool to gain and hold competitive advantage has created an opportunity for companies willing to redesign their competitive portfolios and go with unorthodox strategy mixes (Thompson Coe, 1997). Cutting price of the products can be considered as an easiest way to absorb the customers. Therefore, pricing control also can be used to segment the different suitable markets. For example, the actions for the new product market can be cutting down the price to open the new market for new products in order to make more consumer known about these products, like have a small gifts if buying a bottle of multivitamins, buying one more than getting another free one or special discount for different type of multivitamins that have different kinds of efficacy, in particular date are very popular in sales industry to obtain more benefit. These actions also can execute in the center of city or the town center to segment the market. The effect of cutting price may increase the quantity demanded, however, a major barrier to the use of value pricing has been the belief that industrial markets are largely inelastic, therefore, price will not be a major determinant of quantity demanded (Barney, 1991). The reason for that is for the company, it is difficult to find the exact right price that matches the expectations of customers. Besides, blindfolded cutting price will lead an unhealthy competition environment with competitors. The result of conflicting on sale  is all companies losing profits at the end. For short term, it could be suitable, acceptable and feasible, but for long term, for example, once the customers have get used to buy the product on a sale price, it is difficult to raise the price again. Then it is unacceptable, the risk is too high. The customers would not consider the price seriously again. Therefore, the pricing strategy is not suitable for long term. Focus on fits the two main criterions of a good marketing strategy. The key of marketing is value, which can be defined as a ratio between benefits and costs between the customer gets and the organizations gives. The suitability of target is obvious, no matter improves the brand awareness, the quantity of product or the price control to share the same purpose, which is to gain profit. It is the mission of marketing. All these two aspects help the supreme to reach the goal, thus brand positioning and price consideration is suitable. Although there are risks, such as investment in advertising and building sponsor relationship with other organisations will cost, it is deemed worth the risks. Overall, continual segmentation is vital to fully understand consumer needs and changing habits. This will help provide appropriate produces to satisfied their needs and wants. Conclusion Segmentation is the tool that enables supreme to identify different groups of customers and markets, and provide the best possible products to meet individual or groups requirements. It also brings a number of benefits to both the consumer and the organization. The new multivitamins market consists of different consumers with differing needs. Focusing on branding positioning is a comprehensive strategy for the new multivitamins products to achieve a successful marketing. Whereas, as a diversified product, it should use many ways and the marketing segment strategies to sale in order to get the profit. In other words, the multivitamins still needs to focus on the different segmenting market. Alluring more consumers and keeping the regular customers in main areas to build brand loyalty are the main missions at present. They are still the primary objects for multivitamins to make profit and sustain operation.

Essay --

During 26 December, the Fiji Meteorological Service's Tropical Cyclone Warning Center in Nadi, Fiji (TCWC Nadi), started to monitor a tropical depression that had developed within the Intertropical Convergence Zone about 575 km (355 mi) to the south-east of Nauru.[1][2] Over the next few days the depression gradually developed and organised further, as it moved towards the west-southwest under the influence of a north-easterly steering flow.[1][3] During 28 December, the JTWC classified the depression as Tropical Cyclone 05P, before TCWC Nadi reported that the system had developed into a category 1 tropical cyclone on the Australian tropical cyclone intensity scale and named it Rewa.[4][5][6] Over the next few days, the system gradually intensified under the influence of favourable upper-level winds while it moved towards the south-southwest, passing through the Solomon Islands on 29 December and affecting the southeastern islands of Papua New Guinea.[3][7] As it moved through the So lomon Islands, Rewa moved out of the South Pacific basin and into the Australian region, where the Bureau of Meteorology's Brisbane tropical cyclone warning centre (TCWC Brisbane) took the primary warning responsibility for the system.[4][8] On 30 December, the JTWC reported that Rewa had become equivalent to a category 1 hurricane on the Saffir-Simpson hurricane scale (SSHS); early the next day TCWC Brisbane reported that the system had developed into a category 3 severe tropical cyclone, and an eye became visible on satellite imagery.[1][2][5] The system then abruptly turned and started to move towards the south parallel to the Queensland coast because of an interaction with an upper-level trough of low pressure.[3][4] On 2 January both the JTWC and... ... a tropical storm while throughout that day TCWC Brisbane assessed Rewa as a category 3 severe tropical cyclone.[2][7] During the next day, TCWC Brisbane reported that Rewa had weakened into a category 2 tropical cyclone as it recurved and started to move towards the south-east about 265 km (165 mi) to the east of Mackay, Queensland.[7][5] Over the next couple of days the system moved towards the south-southeast along the Queensland coast while maintaining its intensity.[5] During 21 January, TCWC Brisbane and the JTWC reported that Rewa had weakened below cyclone strength, as the system moved back into the South Pacific basin for the third and final time.[4][6] Rewa's remnants were last noted late on 23 January, by TCWC Wellington, bringing heavy rain to New Zealand, while dissipating over water about 400 km (250 mi) to the east of Wellington, New Zealand.[4][5][11]

Bar Code Scanning and Patient Safety Essay

The following paper explores eight published articles that address the issue of bar code scanning for medication administration and patient safety. Online research was conducted to locate and review articles which are included in review of literature, and to acquire accurate information addressing the issues discussed. The understanding of Bar Code Scanning for Medication Administration (BCMA) is a valuable tool, providing safe practice needed to reduce medication errors leading to safer patient handling. Patient safety is defined by the Institute of Medicine (IOM) as the prevention of harm caused by errors of commission and omission (Henneman, 2010, p. 8). The use of BCMA changed medication administration, documentation, and communication regarding patient care (Spetz, Burgress, & Phibbs, 2012, p. 158). Key words: bar code scanning of medications, patient safety and workarounds Issues 1. Discuss bar code scanning in medication administration (BCMA). 2. Discuss how the use of BCMA has affected patient safety. 3. Discuss the implications of workarounds in medication administration to the patient. Literature Review Discuss How the Use of BCMA has Affected Patient Safety The following articles were reviewed for the purpose of addressing the issue: how BCMA has affected patient safety. Patient safety has been an issue in all realms of healthcare. The use of BCMA introduced a new avenue to establish the best practice of drug administration for patient safety. â€Å"Medication Administration: The Implementation Process of Bar-Coding for Medication Administration to Enhance Medication Safety† (Foote & Coleman, 2008) discusses the issue of patient safety with the use of BCMA. According to (Foote & Coleman, 2008, p. 207) medication errors strike at the heart of being a nurse: the value of â€Å"do no harm†. The reduction of medication errors has had a direct and indirect effect on the patient and the nurse (Foote & Coleman, 2008, p. 207). The direct effect can be a safety threat to the patient and an indirect effect can compromise the confidence of nursing practice (Foote & Coleman, 2008, p207). The use of BCMA has increased patient safety by system validation of the six rights of medication administration: right drug, right patient, right time, right route, right route, and right reason. The findings concluded patient safety has increased with the use of BCMA. Reduction of paperwork using BCMA for the nurse allows for more time with the patient reducing the risk for error. â€Å"Impact of BCMA on Medication Errors and Patient Safety: A Summary† (Marini & Hasman, 2009) was also reviewed. The Institute of Medicine (IOM) estimates that one hospitalized patient is on average subject to one medication error per day. Medication errors that result in preventable adverse drug events may occur during any stage of the medication use process: ordering (56%) transcribing (6%) dispensing (4%) and administration (34%). The use of BCMA has addressed the issue of medication administration safety as a priority for patient safety (Marini & Hasman, 2009, p. 439). BCMA system use has decreased the errors in the administration phrase by possibly intercepting administration errors before they reach the patient (Marini & Hasman, 2009, p. 439). Enacting the BCMA technology into patient care has acted as a point of care safety system that assists in the protection from potential errors and safeguards the medication administration process where none previously existed (M arini & Hasman, 2009, p. 440). Safeguards that have been put in place since the implication of BCMA into the healthcare field have shown from this article that safe practice has increased. The article, â€Å"Patient Misidentifications Caused by Errors in Standard Bar Code Technology (Snyder, Carter, Jenkins, & Fantz, 2010), discusses some medication errors on misreading wristband bar codes. The use of bar code scanning has decreased transcription errors in many healthcare applications including patient identification (Snyder et al., 2010, p. 1554). The study indicated misidentifications of patients could occur, contributing to unsafe patient practices. Wristbands used for identification can assist with identifying the correct patient in the six rights of medication administration. While this is not a failsafe answer it is valuable in providing a safe practice of medication administration to patients. Discuss Bar Code Scanning in Medication Administration (BCMA) The following articles were reviewed for the purpose of addressing bar code scanning in medication administration. Nursing requires the critical skill of accurate medication administration. The use of electronic medication administration has brought about many changes in the healthcare field. The article,† What Determines Successful Implementation of Inpatient Information Technology Systems† (Spetz et al 2012), was reviewed to address the above question. Computerized patients records and bar-code medication systems continue to gain favor in healthcare. This idea spread across the nation in all VA sites (Spetz et al., 2012, p. 157), providing a safer environment for patient care. The use of bar code scanning utilizes the perfection of computers into medication-administration process. Training to use (BCMA) indicated from the article can be cumbersome and staff can be apprehensive about the change. The time needed for BCMA showed extremely high demands with the implementati on of BCMA system (Spetz et al., 2012, p. 160). The initial implementation of BCMA interrupted the flow of care for physicians and nurses (Spetz et al., 2012, p. 160) Training and time management were issues addressed including support, work flow changes, and communication allowing flexibility for changes and updates (Spetz et al., 2012, p. 161). In review of information, BCMA has assisted healthcare in providing a safer environment for patient care. The use of BCMA has increased awareness of mistakes, increased accountability to the staff by having recorded times of medication administration, and patient identifiers in patient care. The review of article â€Å"An Evaluation Process for an Electronic Bar Code Medication Administration Information System in an Acute Care Unit† (Bargen & Lu, 2009) discussed the development and use of BCMA in medication administration. An IOM report attributed 7,000 deaths annually to medication errors (Bargen & Lu, 2009, p. 356). Bar code medication administration systems were designed as a s afety tool for nurses. The use of this system assists in reduction of errors at the point of medication administration (Bargen & Lu, 2009, p. 356). The reduction of medication errors was introduced by using computerized alerts and warnings. These compelled users to stop and reconsider potentially unsafe steps in the medication administration process (Bargen & Lu, 2009, p. 356). This caused a workflow disturbance for nurses. BCMA processes were examined using direct staff observation, process mapping, and informal group discussion. The process assisted in data collection and reconfiguration of BCMA, thus reducing unnecessary alerts in the BCMA system. The conclusion drawn from review showed that a decrease in the numbers of unnecessary alerts triggered by the BCMA system can help ensure the workflow blocks nurses encounter are clinically significant and justified (Bargen & Lu, 2009, p. 357). Although the workflow blocks are there it is sometimes necessary to assist in safe patient handling. Another article reviewed was, â€Å"Barcode Medication Administration: Lessons Learned from an Intensive Care Unit Implementation† (Wideman, Whittler, & Anderson, 2006). The use of bar code scanning has been used in retail for many years and was adapted for the use of medication administration originally by the Veterans Health Administration in the year 2000 and has spread across the US since that time (Wideman, Whittler, & Anderson, 2006, p. 437). The system was designed to improve accuracy in administration of medication through real time network connectivity. This allowed documentation electronically of administration of medications at the bedside (Wideman et al., 2006, p. 437). On April 04,2004 the U.S. Food and Drug Administration ruled that barcodes were mandatory on labels of thousands of human medication and biological products by the year 2006 (Wideman et al., 2006, p. 438). The VA health care system used barcode scanning already in place and included the barcode of the medications in the safety system. This provided a better opportunity for patient safety using the BCMA system. The use of a handheld barcode scanner at the bedside registered each medication, software verified correct medication was ordered, time of administration is correct, measured in the correct dose, and in real time documents the administration of the medication (Wideman et al., 2006, p. 439). Alleviation of paper medication record for the nurse reduced the chance for medication error and harm to the patient. By the use of this system missed medications, medication actions, and medication ordering could be done as the bedside. The induction of BCMA into patient bedside medication administration also reduced phone calls to the pharmacy from nurses. This helped to increase efficiency for medication administration providing a safer environment for patient care. Discuss the Implications of Workarounds in Medication Administration to the Patient The use of BCMA for medication administration was not received with open arms. The training, computer knowledge, workflow blocks, were some of the complaints by nurses. The following articles reviewed discussed workarounds when using BCMA. The article reviewed â€Å"Patient Safety and Technology† (Henneman, 2010) discussed safety and BCMA. The goal for BCMA systems was to prevent medication administration errors (Henneman, 2010, p. 9). Identifying and verification of the patient’s identity is critical to assure patient safety and reduction of medication errors. Work-arounds have been reported with the use of the BCMA system in place. These work arounds create a serious threat to patient safety (Henneman, 2010, p. 9). Workarounds include affixing patient identification bar codes to computer carts, clip boards and carrying several patients’ pre scanned medications on carts (Henneman, 2010, p. 10). BCMA systems have assisted in creation of some work-arounds with unreadable medication bar codes, non-bar coded medications, malfunctioning scanner s at the bedside, and missing patient armbands used as a patient identifier (Henneman, 2010, p. 10). The review indicates workarounds can be created for any situation. It is the responsibility of the nurse to ensure the correct medication is being administered to the correct patient using the six rights of medication administration. BCMA is only a tool to assist in safe patient handling. Another article reviewed, â€Å"Medication Errors Occurring with the Use of Bar-Code Administration Technology† (Pennsylvania patient safety advisory, 2008) discussed workarounds as a method of accomplishing an activity through other arrangements when not able or willing to use the correct method. A temporary solution is not the answer and, puts the patient at greater risk for medication error. Using work-arounds such as typing the patients’ social security number, indicating the medication will not scan, or affixing the wristband of patients to bedsides rather than the patient’s wrist puts the patient at risk (Pennsylvania patient safety advisory, 2008, p. 125). The summary fro m review indicates it is the nurse’s responsibility to ensure safe medication administration even though it is not always the fastest method. Analysis of Findings Patient safety, bar code scanning and work-arounds all relate safe patient handling. The review of literature indicates safety is the number one priority in healthcare. The development of BCMA was part of the process to ensure a safer procedure for medication administration. Medication errors indicated that BCMA was not always the cause of the problem. Mislabeling of medications, work-arounds, missed scanned wristbands have all contributed to errors in medication administration. Findings indicate that although BCMA is an excellent tool to assist in the six rights of medication administration to the patient. It is not an overall solution to medication errors. The responsibility is a collective effort by physicians, pharmacists, and nurses to ensure the safest practice for the patient. Implication for Practice BCMA is an excellent tool to assist the nurse in bedside medication administration. The inpatient environment is hectic for the nurse, having multiple patients and time limitations. Patient safety is a priority in healthcare and taking the time to ensure the correct medication is being administered to the correct patient is part of nursing practice. The use of BCMA assists this process by ensuring the medication has been correctly ordered by the physician, verified by the pharmacist, and verification of patient identifiers. The system alerts nursing when there is a question of correct dose, medication, time, route, or patient. This assists the nurse in providing a safer method of medication administration. The field of nursing requires critical thinking skills in all realms of patient care. Medication administration is only one area of nursing practice. A safer environment for the patient is part of everyday practice for the inpatient nurse. The use of BCMA assists the nurse in providing this environment in patient care. Although work-arounds are many times easier for the nurse in time management, it is not the safest practice. Identifying and verification of the patient’s identity is critical to assure patient safety and reduction of medication errors. The understanding of Bar Code Scanning for Medication Administration (BCMA) is a valuable tool, providing safe practice needed to reduce medication errors leading to safer patient handling. Patient safety is defined by the Institute of Medicine (IOM) as the prevention of harm caused by errors of commission and omission (Henneman, 2010, p. 8). The use of BCMA changed medication administration, documentation, and communication regarding patient care (Spetz, Burgress, & Phibbs, 2012, p. 158). In the practice of nursing this all relates to everyday practice. Patient safety, avoiding the temptation of work-arounds, and using tools such as BCMA ensure that nursing is uti lizing all the information to assist patients in the healing process. References Bargen, M., & Lu, D. (2009). An evaluattion process for an electronic bar code medication administration inofrmation system in an acute care unit. Urlogic Nursing, 29(5), 355-391. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/19863043 Foote, S. O., & Coleman, J. R. (2008). Medication administration: the implementation process of bar-coding for medication administration to enhance medication safety. Nursing Economics, 26(3). Retrieved from http://web.ebschost.com.lib-proxy.usi/ehost/resultsadvsnced?sid=769055e1-76b1-460c-b5f6-96214bb1c806%40sessionmgr13vid=2%hid=14&bquery=Medication+Administration%3a+theimplementation+process+%22of22+bar-coding+for+medication+administration+%22to%22+enhance+medication+safety&bdata=JmRiPXJ6aCZOeXBIPTEmc210ZT1aG9zdC1saXZ1JnNjb3BIPXNpdGU%3d Henneman, E. A. (2010). Patient safety and technology. Advanced Critical Care, 20(2), 128-132. Retrieved from http://www.ajhp.org/content/66/13/1202/long Marini, S. D., & Hasman, A. (2009). Impact of BCMA on medic ation errors and patient safety: a summary. Connecting Health and Humans. doi:10.3233/978-1-60750-024-7-439 Pennsylvania patient safety advisory. (2008). Medication errors occuring with the use of bar-code administration technology. , 5(4). Retrieved from http://www.ecri.org/Documents/PA_PSRS/2008.12_Advisory.pdf Snyder, M. L., Carter, A., Jenkins, K., & Fantz, C. R. (2010). Patient misidentifications caused by errors in standard bar code technology. Clinical Chemistry, 56(10), 1554-1560. Retrieved from http://search.proquest.com.lib-proxy.usi.edu/healthcomplete/docview/756738318/fulltextPDF/13790524A8A77BE80D2/56?accountid=14752 Spetz, J., Burgress, J. F., & Phibbs, C. S. (2012). What determines successful implementation of inpatient information technology systems. The American Journal of Managing Care, 18(3). Retrieved from www.ajmc.com Wideman, M. V., Whittler, M. E., & Anderson, T. M. (2006). Barcode medication administration: lessons learned from an intensive care unit implemen tation. Advances in Patients Safety, 3. Retrieved from http://wwwfda.gov/cber/rules/barcodelabel.pdf

Outliers The Story Of Success - 1921 Words

n this psychological non-fiction book, Outliers: The Story of Success, by Malcolm Gladwell, he explains several different strategies and methods to achieve success. He is a firm believer in potential and opportunities; and that making the most of those opportunities is what ensures results. He focuses on time and opportunity as being significant in realizing potential, and believes in the motto â€Å"practice makes perfect† and refers to the â€Å"10,000-Hr Rule, in ensuring mastery of a skill. Gladwell discusses success, and the driving reasons behind why some people are significantly more successful than others. He also explains this by dividing the book into two parts, opportunity and legacy. Opportunity discusses how select people are fortunate enough to be born between the months of January through March, and also includes the idea that those who are already successful will have more opportunities to improve and become even more successful. The 10,000-hour rule proves t he idea that in order to become successful in a certain skill, one must have practiced that skill for at least 10,000 hours. In addition to the 10,000-hour rule, timing is also a major component that implies being in the right place at the right time, which brings the author to discuss Bill Gates who was born during the time where programming and computer technology was emerging, therefore sparking his interest in computers, later bringing him to create Microsoft. Another point Gladwell brings forth is the notionShow MoreRelatedOutliers : The Story Of Success1889 Words   |  8 Pages Outliers The Story of Success â€Å"Why do some people succeed far more than the other?†(Gladwell, 2) Since childhood, individuals are easily bought into the myth that successful people are self-made, but Malcolm Gladwell’s, a well-known author opinion differs. He argues that successful people are invariably the beneficiaries of â€Å"hidden advantages and extraordinary opportunities that allow individuals to learn and make sense of the world in ways others cannot.†(Gladwell, 19). Outlier; The Story ofRead MoreOutliers, The Story Of Success Essay1393 Words   |  6 PagesOutliers, The Story of Success In the book, Outliers, the Story of Success, Malcom Gladwell discusses â€Å"outliers† and uses many examples of success. This book expresses the many ways in which â€Å"outliers† are different from the â€Å"ordinary.† Gladwell explores the factors that influence and help people in their journeys to success. The factors expressed in this book include: their culture, family/parents, their background, and especially their personal experiences that have had major impacts on theirRead MoreOutliers : A Story Of Success1462 Words   |  6 PagesThe New Yorker. Spending time on this fast-paced journalistic endeavor and writing some out-of-the-ordinary pieces inspired Gladwell to go back to his roots, and explore the principals of psychology. In 2008, he published his third book, Outliers: A Story of Success. This novel explores the circumstances in which people are given the opportunity to be successful in their respective fields, based on their surroundings, along with personal drive, and perseverance to be the best. Gladwell wrote this novelRead MoreOutliers : The Story Of Success2057 Words   |  9 Pagessuccessful self-made people, which we know is contrary to popular beliefs. This theory was presented by Malcolm Gladwell in his book, Outliers: The Story of Success. The theory is further defined by the premise that holds that success is enabled by a person’s culture, environment, when and where they were born, and a strong work ethic. These theories and examples of success are analyzed using the textbook, Leadership: Research Findings, Practice, and Skills (2015) by Andrew DuBrin. Several examples areRead MoreOutliers: the Story of Success2176 Words   |  9 Pagesprofessional success. Suppose a child scores within the 135-140 range on an IQ test. People would assume that child will become successful in life based on their high IQ score. The question is, how are certain people able to succeed in life while others tend to struggle? Is it solely based off their intelligence or IQ? Opportunities? Race and culture? In Malcolm Gladwell’s â€Å"The Trouble with Geniuses, Part 2† and â€Å"The Ethnic Theory of Plane Crashes†, two chapters taken from his book Outliers: The Story of SuccessRead MoreOutliers : The Story Of Success By Malcolm Gladwell1308 Words   |  6 PagesThe book, Outliers: The Story of Success, expands the idea of successful people. Through each chapter, the author, Malcolm Gladwell, explains various success stories, but he counteracts the idea that people’s achievements are based on luck. Instead, he forces readers to look beyond the individual to understand how success works and outliers are made through a variety of themes. Under the heading â€Å"The Matthew Effect,† Gladwell introduces the first chapter with a scene about Gordie Howe, a talentedRead MoreSuccess And Success : Malcolm Gladwell s Outliers : The Story Of Success1843 Words   |  8 PagesWendy Villalpando Professor Dobyns English 100- CRN#10915 01 December 2015 Luck VS. Success There may be no topic that more easily divides two set of people more than when they talk about success and luck. Some of them find it easy to associate success with luck rather than hard work and talent. Many conservatives would be the one to celebrate success as an almost imminent result of talent, effort, and hard work. Liberals, on the other hand, believe that even when people who work hard and areRead MoreThe Book Outliers The Story Of Success By Joe Flom851 Words   |  4 PagesThe story of Joe Flom incorporates many aspects of the first half of the book Outliers The Story of Success. Malcolm Gladwell uses comparisons of other families with similarities of Flom’s story to demonstrate why he is successful. The story of Flom not only has what the previous chapters present but also some new concepts. At the beginning of the chapter Gladwell tells the reader about Flom’s success and then jumps backwards to explain how it occurred. He also explains why some people t hrive whileRead MoreOutliers-The Story of Success, by Malcolm Gladwell Essay1894 Words   |  8 PagesOutliers-The Story of Success is a sociological, and psychological non-fiction book, which discusses success, and the driving reasons behind why some people are significantly more successful than others. Malcolm Gladwell explains this by dividing the book into two parts, opportunity and legacy. Opportunity discusses how select people are fortunate enough to be born between the months of January through March, and also includes the idea that those who are already successful will have more opportunitiesRead MoreOutliers : Story Of Success, And The Sports Gene, By David Epstein953 Words   |  4 Pagesquestion if destiny is determined by fate or by choices we make in our life. Two authors both take their sides on this topic producing evidence to support their claim. David Epstein author of The Sports Gene and Malcolm Gladwell author of Outliers: Story of Success both make an argument on how much we control in our lives in which they take different sides. David Epstein wrote about a track and field athlete who had incredible jumping ability despite never practicing high jumping. Malcolm Gladwell